We make over 90% of our decisions unconsciously. But the subconscious level is almost never addressed on websites. Neuroweb design is the combination of psychology and web design, which creates an almost unfair advantage. For web designers and website operators who want to know what really makes websites successful.
„The first book that combines reliable studies from psychology with web design. Despite its high standards, it is easy to understand and an absolute recommendation.“
− Dorothee Schöneich, managing director of finanzwelt Verlag
„As a lecturer in digital branding, I recommend “Neurowebdesign” to my students – an indispensable book for anyone who wants to be successful in web design.“
− Fabian Wicki, lecturer for digital branding at the University of Applied Sciences Northwestern Switzerland
We make over 90% of our decisions unconsciously. But the subconscious level is almost never addressed on websites. Neuroweb design is the combination of psychology and web design, which creates an almost unfair advantage. For web designers and website operators who want to know what really makes websites successful.
„The first book that combines reliable studies from psychology with web design. Despite its high standards, it is easy to understand and an absolute recommendation.“
− Dorothee Schöneich, managing director of finanzwelt Verlag
„As a lecturer in digital branding, I recommend “Neurowebdesign” to my students – an indispensable book for anyone who wants to be successful in web design.“
− Fabian Wicki, lecturer for digital branding at the University of Applied Sciences Northwestern Switzerland
Neuroweb design is a groundbreaking development that uses insights from neuroscience, brain research and psychology to make websites more effective and user-friendly. Not only aesthetic aspects are taken into account, but also the way the brain absorbs information and how people make purchasing decisions. Neuroweb design has fundamentally changed and revolutionized the idea of how websites should be designed.
0%
We make our decisions unconsciously.¹ But neuroweb design can have a significant influence on the majority of these decisions.
The knowledge from neuroweb design is useful for all areas of marketing and everyday life.
Neuroweb design is based on studies and facts, not subjective feelings.
Neuroweb design ensures more EN Neukunden. Effektivität. Aufmerksamkeit. Vertrauen. Kundenbindung.
+ 0%
Sales through the use of neuroweb design.³
Our brain has worked the same way for thousands of years, and knowledge about it always remains current.
0%
of the texts on websites remain unread.² Neuroweb design dramatically reduces this value, which leads to a significantly higher completion rate on websites.
The topic overview gives you a quick overview of the different chapters and focal points that are covered in the neuroweb design book. Join me on an exciting journey through the human brain and discover the scientific principles and practical application of neuroweb design!
Detailed SEO case study
Pagespeed Checkliste
Fontsguide
Markenworkshop
Web Farbmuster
Page layout
Neuroweb design is my greatest passion. I am fascinated by how the secrets of the human mind can be applied to website design. As the founder of effektwerk, an agency specializing in neuromarketing, I bring more than a decade of experience to this area. My expertise is certified by the Neuromarketing Science & Business Association. With my book “Neurowebdesign” I open the door to this world and cordially invite you to rediscover the power of web design together.
Managing Director of effektswerk GmbH & Co. KG | Author of “Neuroweb Design”
